When to use this:
When you want to position against established competitors
Strategy:
This template unites your audience against a shared frustration or a large, impersonal competitor. It positions your app as the champion for the user. It's powerful because it creates an immediate sense of community and shared purpose.
Template:
When to use this:
When targeting a specific profession or community
Strategy:
This is a highly targeted approach. Instead of speaking to everyone, you call out a specific community or job title directly. This makes them feel seen and understood, dramatically increasing the chances they'll pay attention.
Template:
When to use this:
When you have a unique approach that challenges the status quo
Strategy:
You make a strong, almost controversial claim that goes against common wisdom in your space. This piques curiosity and forces people to click to see if you can back it up. It's risky but can generate massive engagement if your product delivers.
Template:
When to use this:
When your app simplifies a complex process from bigger tools
Strategy:
This is for when your app does one thing really well that a much larger, more complex software (like Adobe, Salesforce, Notion, etc.) also does, but in a clunky way. You are selling simplicity and focus.
Template:
When to use this:
When you want to maximize engagement and comments
Strategy:
This format starts by asking the audience a direct question related to the problem your app solves. It's designed to elicit an immediate mental 'yes' and encourage comments, which boosts the post's visibility in the algorithm.
Template:
When to use this:
When your value proposition is crystal clear and needs no explanation
Strategy:
This is the most straightforward approach. It respects the reader's time by getting directly to the point. It frames the founder as a proactive problem-solver and immediately establishes the app's core purpose without any fluff. It works best when the value proposition is simple and easy to understand.
Template:
When to use this:
A reliable formula for almost any product launch
Strategy:
A cornerstone of marketing. This format works by first evoking a familiar pain point (Problem), making the audience think, 'Yes, I hate that!' It then presents your app as the tailor-made cure (Solution). This creates a logical and compelling reason for them to take the next step (Call-to-Action).
Template:
When to use this:
To build an emotional connection and make your launch memorable
Strategy:
Humans are hardwired to respond to stories. This template creates a mini-narrative with a clear beginning (a problem), a middle (the effort to solve it), and an end (the reveal of the solution). This makes the announcement more memorable and emotionally engaging.
Template:
When to use this:
For a dramatic launch day post that builds suspense
Strategy:
This template uses suspense to capture attention. The short, punchy opening and the use of line breaks create a 'drumroll' effect in a fast-scrolling feed. It makes the introduction of your app feel like a significant event, prompting people to pause and see what's being revealed.
Template:
When to use this:
To create a friendly, low-pressure invitation to try your app
Strategy:
This is a softer, more conversational version of the 'Problem/Solution' format. It starts with a relatable question ('Ever tried to...') that fosters an immediate connection. It frames the solution as something that makes life 'effortless' and the call-to-action as a friendly 'invitation,' which feels less demanding.
Template:
When to use this:
When you have a visually impressive feature to demonstrate
Strategy:
This template leverages the immense power of visual proof. It builds curiosity with a mysterious opener, paints a picture of a desired outcome, and then immediately proves it's possible with a GIF or video demo. This is incredibly effective because it provides instant validation of your claims.
Template:
When to use this:
To connect with communities that value indie-making and authenticity
Strategy:
This approach builds trust through vulnerability and authenticity. By admitting you were hesitant to release your app, you come across as genuine and passion-driven, not just profit-motivated. It frames the product as a carefully crafted solution born from a real need.