Strategy:

Offering a simple DIY project fosters creativity, inspiring followers to try and share their own.

Template:

Framework: 5-part-story
1
Hook
Audio

Want to create something awesome at home?

Visual

Medium shot of holding craft materials ready to start.

2
Context
Audio

Let’s craft a {{seasonal/holiday DIY project}}.

Visual

Wide shot of setting the scene on a crafting table.

3
Tension
Audio

Thought it was hard? Here’s where it gets interesting!

Visual

Close-up of a potential DIY mishap.

4
Pivot
Audio

All you need is {{list of simple items}} and this trick: {{DIY tip}}.

Visual

POV shot demonstrating the crafting technique.

5
Payoff
Audio

And voila! Share your own creations in the comments!

Visual

Wide shot revealing the finished product.