Strategy:

Leverage a powerful testimonial that shows real-life struggle and triumph using your product as the key catalyst.

Template:

Framework: 5-part-story
1
Hook
Audio

Meet {{customer’s first name}}, who struggled with {{major financial pain point}}.

Visual

Wide shot of customer looking thoughtfully out of a window.

2
Context
Audio

{{Customer’s name}} tried everything, but nothing worked. Until now.

Visual

Medium shot of customer flipping through documents and shaking their head.

3
Tension
Audio

With pressure mounting and options running low, {{customer’s name}} found {{your product}}.

Visual

Close-up of customer’s concerned face.

4
Pivot
Audio

After implementing our solution, life changed for {{customer’s name}}.

Visual

Low angle of customer cheerfully interacting with financial charts.

5
Payoff
Audio

Now, {{success story outcome}}, thanks to {{your product}}. Are you next?

Visual

Medium shot of customer beaming with pride + screen showing transformed life.