ViralPostKit

When to use this:

When your product creates a new category or has a very unique position in the market.

Strategy:

This template builds intrigue by defining your reveal by what it *isn't*. By ruling out the obvious categories, you make your audience wonder what it could possibly be, setting the stage for a unique positioning.

Template:

On [Date], we're launching our new product. It's not another [common product category, e.g., 'project management tool']. It's not another [another common category, e.g., 'AI-powered chatbot']. It's something entirely new.

Why this works

Strategy

This template builds intrigue by defining your reveal by what it *isn't*. By ruling out the obvious categories, you make your audience wonder what it could possibly be, setting the stage for a unique positioning.

Use Case

When your product creates a new category or has a very unique position in the market.

differentiationnew-categorypositioningnegation
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