The 'Why We Chose This' Decision Template

When to use this:

To explain the reasoning behind a specific feature, reinforcing brand values and thoughtfulness.

Strategy:

This template reveals the 'why' behind a specific design or feature choice, especially when a different option was available. It demonstrates thoughtfulness and reinforces your brand's core values.

Template:

When designing [Product Name], we had a choice: [Option A] or [Option B]. Many would choose [Option A] because it's [cheaper/faster/easier]. We deliberately chose [Option B]. Why? Because our core principle is [Your Core Value, e.g., 'sustainability', 'user privacy', 'ease of use'], and [Option B] was the only way to honor that promise. It's a small decision most people will never see, but for us, it's what defines our quality.

Why this works

Strategy

This template reveals the 'why' behind a specific design or feature choice, especially when a different option was available. It demonstrates thoughtfulness and reinforces your brand's core values.

Use Case

To explain the reasoning behind a specific feature, reinforcing brand values and thoughtfulness.

valuesstrategydecision-makingtransparency

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