Strategy:

Share a relatable personal story to evoke empathy and inspire action.

Template:

Framework: 5-part-story
1
Hook
Audio

Have you ever felt like your skin just refuses to cooperate?

Visual

Close-up of a worried-looking person in the mirror.

2
Context
Audio

I tried everything. From {{ineffective solution}} to {{another ineffective solution}}.

Visual

A POV shot of rummaging through a shelf cluttered with beauty products.

3
Tension
Audio

I almost gave up until I found {{product/name}}.

Visual

High angle shot of hands in frustration.

4
Pivot
Audio

Within weeks, my skin started glowing. People noticed.

Visual

Medium shot of the person smiling in front of a mirror.

5
Payoff
Audio

Now, I'm confident and happy every day. You could be too with {{product/service}}.

Visual

Wide shot of the person beaming, showing off clear skin.